Monday, February 19, 2007
XRX Buyback, Publishers Step on Agency Turf, Newspapers Sue Google, Non-Print Revenues Ain't So New, Don't Feel Sorry for MSFT
(Disclosure: I do not own any Xerox stock, but owned shares a few years ago in a retirement account.)
Magazine publishers are getting into traditional ad agency turf as Meredith acquires some agencies. Part of this is funny because ad agencies started when publishers were not able to assist advertisers in creating ads, more than 100 years ago. Finally, the publishers wised up! Seriously, it is common for small, especially local, magazines and non-daily newspapers to work on ad campaigns for their smaller customers. This takes that trend to a higher level.
Meredith Corp.'s acquisition last month of two marketing communications agencies is the latest sign that publishers are offering more integrated marketing services to clients as well as building out divisions that can help them diversify to create new revenue opportunities.Last month, Meredith announced the acquisition of Genex, an interactive marketing agency, and New Media Strategies, an interactive word-of-mouth marketing company. Financial terms of the deals were not disclosed.The acquisitions follow the media company's purchase last year of O'Grady Meyers, an interactive marketing services firm, and will strengthen its Meredith Integrated Marketing division, which provides custom publishing and online communications services to clients... Other b-to-b publishers, including Hanley Wood and Meister Media, have created marketing services divisions through acquisitions, offering services such as Web site design, custom publishing, creative development and public relations.
There's a disagreement over the new NAA campaign to promote newspapers.
But perhaps he should look at the latest data about visits to newspaper web sites
The press release about the campaign is at
The research about consumer media use behind campaign is at
Arthur Sulzberger, Jr. of the NYT took back his remarks about not knowing if the NYT would be in print in five years.
He had it right the first time. Then somebody reminded him they own paper mills, that probably dropped in value to a potential buyer just minutes after he said that.
Some Belgian newspapers have successfully sued Google for copyright infringement because... Google links to their stories! How dumb! I'd be thankful for the hits and that people can actually find my newspaper. So very strange... and this in an age when a newspaper story gets linked on the Drudge Report that newspapers hate it because their site traffic goes through the roof and can shut down their servers! Wonder if Matt Drudge would ever link to a Belgian paper now :)
2/3 of Internet users surf while watching TV
PIA's report about "navigating print markets" is at
There's still this myth in the industry about "ancillary services." I took the list and identified what each item "used to be" in the "old days" (the 1980s!). This ancillary thing is really a bunch of hogwash. Printers have ALWAYS sold other services, and it always has been some more than others.
Microsoft is saying that forecasts for Vista revenues are too aggressive
Translated: it didn't take off the way they wanted.
In a conference call Thursday with financial analysts Ballmer said lower selling prices, limited new corporate sales, and software piracy may combine to temper Vista sales forecasts.
"I'm really excited about how enthusiastic everybody is about Vista," he said. "But people have to understand that some of the revenue forecasts I've seen out there for Windows Vista in fiscal year 2008 are overly aggressive."
Ummmm... gee, he doesn't mention how the new EULA puts people off, or how in order to get the software to run well you have to upgrade RAM or other components, or just the high cost of Vista.
If someone in your family just needs a computer to do small tasks like an occasional letter, e-mails, and general surfing, look for a closeout Windows XP computer. If someone can help them with basic things, Ubuntu would work, too.
But don't feel bad for Microsoft... when people replace their computers, Vista will be pre-loaded.