Wednesday, December 20, 2006


Media Mix, Electronic Billboard, E-Paper, You Are a Fool and an Imbecile, and Other Stuff

Direct marketing agency/printer Wilde reports a small survey that print is more effective than the Internet. When you read it in more detail, it's a mix of media that they are using.

Who says cholesterol is bad? Not if it's used to create electronic billboards
The company is Maginx of Israel

e-paper story about Hearst newspapers interest in the technology

Time magazine's selection of "You" as person of the year is not going over well. One of the better comments about the topic is called "The Blog Mob" with the subtitle "Written by fools to be read by imbeciles." The commentary was probably written before the Time selection but is consistent with some of the other comments I have read the past couple of days.
The bloggers, for their part, produce minimal reportage. Instead, they ride along with the MSM like remora fish on the bellies of sharks, picking at the scraps... Most of them are pretty awful. Many, even some with large followings, are downright appalling... Every conceivable belief is on the scene, but the collective prose, by and large, is homogeneous: A tone of careless informality prevails; posts oscillate between the uselessly brief and the uselessly logorrheic; complexity and complication are eschewed; the humor is cringe-making, with irony present only in its conspicuous absence; arguments are solipsistic; writers traffic more in pronouncement than persuasion.
Yeah, what he said...

Dell Computer has named former American Airlines CEO Donald Carty as their CFO. You'd think Carty's name would be mud. He's the guy who negotiated with the unions claiming poverty, then when the deal was signed gave huge bonuses to himself and upper execs. The outrage was so strong that he was forced to resign. Why would Dell even want him on their Board?

This is not meant to pick on NAPL, because I've had my share of gaffes... On the web page that promotes a seminar about "decommoditizing the printing business", there is this sentence in the opening paragraph:
NAPL members enjoy deep discounts on a wide array of events...
Ummmm... maybe attending a "decommoditizing the seminar business" seminar would help?
In today's world everything is a commodity, it seems, because of the near-perfect information that buyers have. But "commodity" has a real dictionary meaning, and it is constantly abused in common language. "Print is NOT a Commodity" was the posting on 5/11/2006 in PrintForecast Perspective and it's worth reading, if I may say so myself, based on the comments I received about it.

A note to those for whom statins have had serious side effects, such as yours truly. My side effects led me to my low carb diet and karate. But the side effects are a sign that your liver may be sensitive to other things. The FDA today has asked for new warnings on products like Tylenol and other products that contain acetaminophen.
They are concerned about the combination of acetaminophen and alcohol, since both are metabolized in the liver. Because of my statin history, it was suggested that I not use acetaminophen, though there are no studies about the topic, just that if I had liver toxicity (with statins and niacin as well), it was probably wise to be judicious. As far as the warning about ibuprofen in the same release, that is less of an issue, especially if taken after eating something. At my age, taking karate with 20-year olds and 30-year olds, sometimes you just need what we 50-year olds call "vitamin I".

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