Thursday, October 26, 2006
SystemSuite, American Magazine Conference, Monkey Ward is Back, Newspapers Newscasting, Adobe E-Books, Business iPods, Economic Misreporting
The American Magazine Conference meeting in Phoenix is summarized in this NY Sun article.
NYU's publishing program has been revised so that there is a digital component to every course offered.And those who want a career in magazine publishing, on the editorial or the business side, are advised that nowadays that means both print and electronic publishing... Diane Salvatore, editor in chief of Ladies' Home Journal, says, "For editors, it really is a moment of great, unprecedented creativity. You are forced to think three-dimensionally because the reader really wants to participate on a new, intimate level." ..."It just isn't one size fits all, anymore," Ms. Link said. "Your brand and your audience will determine how you reach them. I am asked all the time about organization. Should a publisher have one advertising sales staff or two? One editorial staff or two? There are no definite answers yet. It isn't unhealthy but it is unsettling."
The Montgomery Ward catalog is back. That is, the people who bought the rights to the name in bankruptcy court have issued a catalog with that name.
Some history is at http://en.wikipedia.org/wiki/Montgomery_Ward
Newspapers, especially local-focused ones, are experimenting in other media. Here's a Canadian newspaper http://www.durhamregion.com/that is doing a video newscast. http://www.videodurhamregion.com/newscast.php
Adobe is about to start pushing e-books again with some new software
Companies are giving iPods to their employees for training purposes and for company announcements
Will free e-book readers have the same destiny?
Good article on this Rodney Dangerfield economy that we're in...