Wednesday, October 18, 2006
Download Tuesday's Presentation, WSJ Review of Sony E-Book, 1st-Half Ad Revenues, and Other Essential Things...
Walt Mossberg of the WSJ reviewed the Sony Reader
Overall, I'd call the Sony Reader a good start -- impressive in some ways, but clearly a work in progress. I enjoyed using it, but would advise all but hard-core ebook fans to wait for an improved version.
TNS Media Intelligence reports on first-half 2006 US advertising spending (barely more than inflation)
Total advertising expenditures in the first six months of 2006 increased 4.1 percent to $73.0 billion as compared to the prior year period...growth in total ad spending for the second quarter fell back more than expected and finished at 2.9 percent...Consumer Magazines encountered softening demand during the second quarter and finished the half year with a 4.4 percent increase in spending, to $10.90 billion.
Local Newspapers, confronted with over $600 million in reduced automotive spending year-to-date, saw total expenditures erode by 3.9 percent to $11.65 billion... The Internet continues to grow its share of total advertising expenditures. For the first half of 2006, the Internet accounted for 6.4 percent of total ad spending, up from 5.6 percent a year ago. Newspapers lost 1.3 share points over this period, slipping to 18.6 percent of expenditures and falling behind magazines.
Quick-response media... coming to a cell-phone near you.
Yet another "we don't know what these Internet data really mean" story