Tuesday, September 19, 2006
BN-CVO... Again!.... and Other Stuff
Reuters story http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2006-09-14T172415Z_01_BNG228992_RTRIDST_0_SERVICES-BANTA-UPDATE-2.XML&rpc=66&type=qcna
Veronis Suhler Stevenson has issued their latest forecast of the media business.
Overall communications spending is on pace to grow at an accelerated rate in 2006, driven by double-digit growth in alternative advertising and marketing strategies...Over the forecast period from 2005 to 2010, spending on media and communications will increase by more than $330 billion to $1.2 billion. In 2000 the industry spending total just over $700 billion...Internet and mobile services is one of the fastest growing segments of the media industry with a projected growth rate of 14.7 percent over the next five years, but according to new data compiled by VSS the fastest growth within internet and mobile services is coming from traditional media companies...Marketing services was the largest and fastest growing communications sector in 2005, growing 9.1 percent to $309.93 billion, and is expected to rise at a five-year CAGR of 8.0 percent to $455.72 billion in 2010, fueled by growth in direct response media, event marketing and custom publishing...Never have there been so many media options available to advertisers and consumers, a trend that has both excited and frustrated brand marketers as media buying decisions have become more complicated by a market veering toward new media.
Also reported in the Financial Times http://www.ft.com/cms/s/956196d8-41cb-11db-b4ab-0000779e2340.html
Case study about effective use of e-marketing... yet another glimpse about how communications efforts are evaluated.
Yahoo starts new classified service
Valassis has a free report on the effectiveness of newspaper inserts
PC World has its own article about the hard drive's 50th birthday