Sunday, August 27, 2006
Magazines, Inserts, and Google... Why is It Always Google?
The number of new magazines is decreasing...
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003019776
To be sure, market forces—including escalating production and distribution costs, a depressed ad market, saturated magazine categories and an ever-crowded newsstand—are principal factors... a mass magazine rollout today can run anywhere from $30 million to over $100 million.. “To launch a magazine today, you need a great editor, a solid business team and world-class circulation resources”... major publishers are playing it safe rather than risking multimillions on startups...
TNS Media Intelligence release about newspaper inserts. Read down deep and inserts are down 2.2% compared to last year. Inserts are being used for higher ticket items, however. Watch this play out more as newspapers become a niche media for wealthier, more educated, and older readers.
http://www.tns-mi.com/news/07192006.htm
Good article about Google's effect on small business http://money.cnn.com/magazines/fsb/fsb_archive/2006/09/01/8384907/index.htm
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003019776
To be sure, market forces—including escalating production and distribution costs, a depressed ad market, saturated magazine categories and an ever-crowded newsstand—are principal factors... a mass magazine rollout today can run anywhere from $30 million to over $100 million.. “To launch a magazine today, you need a great editor, a solid business team and world-class circulation resources”... major publishers are playing it safe rather than risking multimillions on startups...
TNS Media Intelligence release about newspaper inserts. Read down deep and inserts are down 2.2% compared to last year. Inserts are being used for higher ticket items, however. Watch this play out more as newspapers become a niche media for wealthier, more educated, and older readers.
http://www.tns-mi.com/news/07192006.htm
Good article about Google's effect on small business http://money.cnn.com/magazines/fsb/fsb_archive/2006/09/01/8384907/index.htm
Comments:
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I think you are missing something needed to start a successful magazine today (and yesterday) besides a great editorial team who want to write about something you need enough people who want to read about that 'something' (and hopefully more than want to write about it) ...
If I may add, I think that American publisher could replace a lot of the money they 'need to start a magazine' with some innovative thinking, partnering with your future reader (and advertisers) and make a magazine people need, want and willing to pay for ...
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If I may add, I think that American publisher could replace a lot of the money they 'need to start a magazine' with some innovative thinking, partnering with your future reader (and advertisers) and make a magazine people need, want and willing to pay for ...
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