Tuesday, August 01, 2006
Interaction of Print and Digital Media
Press release http://www.deloitte.com/dtt/press_release/0,1014,cid=123498,00.html
Download the report (fill out a form and then download it) http://www.deloitte.co.uk/RegistrationForms/TMT_TurnThePage.cfm
Speaking of the UK, their Direct Marketing Association has started a Mobile Marketing Council. http://www.e-consultancy.com/news-blog/361440/new-mobile-marketing-council.html Thet led me to wonder if the US DMA had done something similar. No, because there is already a Mobile Marketing Association with whom they do some cooperative things. The web site is quite good. http://www.mmaglobal.com/ Their rendering of the mobile marketing ecosystem is cool http://mmaglobal.com/themes/mma/images/eco_large.jpg --- whether or not it's the way the industry works is beside the point, but the image is pretty neat and makes you think.
The association that shan't be named would probably do well to post a link to this article on their site. It's about GM's Saturn promotion using direct mail and e-mail.
Forrester has released their annual North American Consumer Technology Adoption Study. Some findings:
- Forty-one percent of North American households now have broadband Internet access at home -- up from 29 percent at the end of 2004.
- Seventy-five percent of North American households have mobile phones, and almost half of them make the bulk of their long-distance phone calls on these mobile phones.
- Forty-five percent of Gen Yers, 27 percent of Gen Xers, and 17 percent of 41- to 50-year-old Younger Boomers who have a mobile phone use it for data services, led by text messaging, ring tones, and games.
- Cross-channel shopping continues to grow. Gen Yers, for example, are 73 percent more likely to research online and shop offline today than they were in 2004.
- Ninety-one percent of online households use a search engine once a week or more. For online Gen Yers and Gen Xers, Google attracts 62 percent of searchers, and 25 percent limit their searches to only Google.
- Seventy-eight percent of online Gen Yers and 61 percent of online Seniors aged 62 and up book or research travel online.
Don't believe blogs are important? Then don't read this article from Advertising Age about where some of the industry's heavy hitters stay on top of the news.
Oh yeah, those blogs? Along with podcasts, they're in the top 5 ways of promoting in the B2B market.
More Long Tail stuff
An article by the book's author in Publishers Weekly http://www.publishersweekly.com/article/CA6353274.html?text=long+tail
An article that the book is wrong from the WSJ http://online.wsj.com/article/SB115387606762117314.html?mod=todays_us_marketplace
The author says, "no, I'm right" http://www.longtail.com/the_long_tail/2006/07/factchecking_my.html