Tuesday, August 01, 2006


Interaction of Print and Digital Media

The interaction of digital media and print is highlighted in a Deloitte report done for the UK's Online Publishers Association. Perhaps that association the shall not be named should be sent a copy.
Press release http://www.deloitte.com/dtt/press_release/0,1014,cid=123498,00.html
Download the report (fill out a form and then download it) http://www.deloitte.co.uk/RegistrationForms/TMT_TurnThePage.cfm

Speaking of the UK, their Direct Marketing Association has started a Mobile Marketing Council. http://www.e-consultancy.com/news-blog/361440/new-mobile-marketing-council.html Thet led me to wonder if the US DMA had done something similar. No, because there is already a Mobile Marketing Association with whom they do some cooperative things. The web site is quite good. http://www.mmaglobal.com/ Their rendering of the mobile marketing ecosystem is cool http://mmaglobal.com/themes/mma/images/eco_large.jpg --- whether or not it's the way the industry works is beside the point, but the image is pretty neat and makes you think.

The association that shan't be named would probably do well to post a link to this article on their site. It's about GM's Saturn promotion using direct mail and e-mail.

Forrester has released their annual North American Consumer Technology Adoption Study. Some findings:

Press release: http://www.the-dma.org/cgi/dispnewsstand?article=5479

Don't believe blogs are important? Then don't read this article from Advertising Age about where some of the industry's heavy hitters stay on top of the news.

Oh yeah, those blogs? Along with podcasts, they're in the top 5 ways of promoting in the B2B market.

More Long Tail stuff
An article by the book's author in Publishers Weekly http://www.publishersweekly.com/article/CA6353274.html?text=long+tail
An article that the book is wrong from the WSJ http://online.wsj.com/article/SB115387606762117314.html?mod=todays_us_marketplace
The author says, "no, I'm right" http://www.longtail.com/the_long_tail/2006/07/factchecking_my.html

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