Friday, July 14, 2006
More Media Mix Mayhem
Good article in WSJ about the changes in media: "The Marketing Maze"
The Financial Times restructures to simultaneously deploy print and web from the same production platform
How technology is changing magazine production (a roundtable discussion)
New media revenues offsetting print losses for many publications
New media prices going up!...
B2B podcasts growing
What a surprise: small business is a heavy user of online purchasing
Thought-provoking opinion piece about the future role of advertising and agencies
Brief article about magazines and the Internet, and a link to a podcast interview with Folio: editor Tony Silber
The International Herald Tribune is testing a way of automatically generating podcasts, using automated readers.
Walgreens is using geographically targeted ads online for its "circulars"
The book The Long Tail has finally been published, and it's getting a lot of coverage. It's the concept that drives workflows like "no book ever has to be out of print."
The original article http://www.wired.com/wired/archive/12.10/tail.html
The Wikipedia entry http://en.wikipedia.org/wiki/Long_tail
US News article http://www.usnews.com/usnews/biztech/articles/060711/11longtail.htm
USA Today article http://www.usatoday.com/money/books/reviews/2006-07-09-longtail_x.htm
Marketwatch article http://www.marketwatch.com/News/Story/Story.aspx?dist=newsfinder&siteid=google&guid=%7BA99A092A-2750-4C7E-BE6D-5C7ABBE6302A%7D&keyword=
The Long Tail blog http://longtail.typepad.com/the_long_tail/