Friday, July 14, 2006
More Media Mix Mayhem
Media buying is a far different job today
http://www.btobonline.com/article.cms?articleId=28492
Good article in WSJ about the changes in media: "The Marketing Maze"
http://online.wsj.com/article/SB115221616550299854.html?mod=todays_us_the_journal_report
The Financial Times restructures to simultaneously deploy print and web from the same production platform
http://www.editorandpublisher.com/eandp/departments/business/article_display.jsp?vnu_content_id=1002803025
How technology is changing magazine production (a roundtable discussion)
http://www.foliomag.com/viewmedia.asp?prmMID=6258&prmID=1
New media revenues offsetting print losses for many publications
http://www.foliomag.com/viewMedia.asp?prmMID=6243
New media prices going up!...
http://www.mckinseyquarterly.com/article_page.aspx?ar=1811&L2=16&L3=16&srid=27&gp=0
B2B podcasts growing
http://www.btobonline.com/article.cms?articleId=28493
What a surprise: small business is a heavy user of online purchasing
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060711005595&newsLang=en
Thought-provoking opinion piece about the future role of advertising and agencies
http://adage.com/article?article_id=110442
Brief article about magazines and the Internet, and a link to a podcast interview with Folio: editor Tony Silber
http://www.marketwatch.com/News/Story/Story.aspx?guid={231D14D9-79E6-4716-9B84-69023878AD62}&siteid=mktw&dist=nbc
The International Herald Tribune is testing a way of automatically generating podcasts, using automated readers.
http://www.clickz.com/news/article.php/3619751
Walgreens is using geographically targeted ads online for its "circulars"
http://www.clickz.com/news/article.php/3619731
The book The Long Tail has finally been published, and it's getting a lot of coverage. It's the concept that drives workflows like "no book ever has to be out of print."
The original article http://www.wired.com/wired/archive/12.10/tail.html
The Wikipedia entry http://en.wikipedia.org/wiki/Long_tail
US News article http://www.usnews.com/usnews/biztech/articles/060711/11longtail.htm
USA Today article http://www.usatoday.com/money/books/reviews/2006-07-09-longtail_x.htm
Marketwatch article http://www.marketwatch.com/News/Story/Story.aspx?dist=newsfinder&siteid=google&guid=%7BA99A092A-2750-4C7E-BE6D-5C7ABBE6302A%7D&keyword=
The Long Tail blog http://longtail.typepad.com/the_long_tail/
http://www.btobonline.com/article.cms?articleId=28492
Good article in WSJ about the changes in media: "The Marketing Maze"
http://online.wsj.com/article/SB115221616550299854.html?mod=todays_us_the_journal_report
The Financial Times restructures to simultaneously deploy print and web from the same production platform
http://www.editorandpublisher.com/eandp/departments/business/article_display.jsp?vnu_content_id=1002803025
How technology is changing magazine production (a roundtable discussion)
http://www.foliomag.com/viewmedia.asp?prmMID=6258&prmID=1
New media revenues offsetting print losses for many publications
http://www.foliomag.com/viewMedia.asp?prmMID=6243
New media prices going up!...
http://www.mckinseyquarterly.com/article_page.aspx?ar=1811&L2=16&L3=16&srid=27&gp=0
B2B podcasts growing
http://www.btobonline.com/article.cms?articleId=28493
What a surprise: small business is a heavy user of online purchasing
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060711005595&newsLang=en
Thought-provoking opinion piece about the future role of advertising and agencies
http://adage.com/article?article_id=110442
Brief article about magazines and the Internet, and a link to a podcast interview with Folio: editor Tony Silber
http://www.marketwatch.com/News/Story/Story.aspx?guid={231D14D9-79E6-4716-9B84-69023878AD62}&siteid=mktw&dist=nbc
The International Herald Tribune is testing a way of automatically generating podcasts, using automated readers.
http://www.clickz.com/news/article.php/3619751
Walgreens is using geographically targeted ads online for its "circulars"
http://www.clickz.com/news/article.php/3619731
The book The Long Tail has finally been published, and it's getting a lot of coverage. It's the concept that drives workflows like "no book ever has to be out of print."
The original article http://www.wired.com/wired/archive/12.10/tail.html
The Wikipedia entry http://en.wikipedia.org/wiki/Long_tail
US News article http://www.usnews.com/usnews/biztech/articles/060711/11longtail.htm
USA Today article http://www.usatoday.com/money/books/reviews/2006-07-09-longtail_x.htm
Marketwatch article http://www.marketwatch.com/News/Story/Story.aspx?dist=newsfinder&siteid=google&guid=%7BA99A092A-2750-4C7E-BE6D-5C7ABBE6302A%7D&keyword=
The Long Tail blog http://longtail.typepad.com/the_long_tail/
Comments:
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I read "The Long Tail" book and it is highly recommended. I disagreed with him on a few points, and it's not exactly a topic that lends itself to a book-length treatment, so there's a fair amount of repetition and the literary equivalent of styrofoam packing peanuts, but it's worthwhile nonetheless. It's amazing, though, how much a lot of his background and cultural change discussion could have come right out of the 2015 report we did.
-R
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-R
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