Tuesday, June 13, 2006
Newspapers, the Digital Divide, E-Paper, the Print Council
Yet another newspapers are in trouble story
http://abcnews.go.com/Business/wireStory?id=2054387
The "digital divide" is social, not demographic. A reminder that income data is easy to find and use but doesn't tell the whole story, and also why Apple "gets it" when others don't.
http://www.adage.com/article.php?article_id=109791
Words never to use in an ad
http://www.businessweek.com/smallbiz/content/jun2006/sb20060607_197154.htm
E-paper and newspaper market article
http://today.reuters.com/news/newsArticle.aspx?type=internetNews&storyID=2006-06-12T150345Z_01_N07428289_RTRUKOC_0_US-BIZFEATURE-NEWSPAPERS-EPAPER.xml
Al Ries has an article on the marketing strategy of small business... and why it's important... and the lessons that can be learned
http://adage.com/article?article_id=109864
Guess what! The Print Council has a new member, Cal Poly. I know, because I was e-mailed a Word file of the press release. When I went to Google News and searched for "print council" I got nothing. When I went to the Print Council site www.theprintcouncil.org (and not www.printcouncil.org) the release was not there. Of course not. But I did go onto the Print Council site and read about Hasbro's first catalog, and the rise of direct mail, and.... wait... no I didn't... I should stop dreaming... We still lose $5000 for every $1 invested or donated into the Print Council efforts http://drjoewebb.blogspot.com/2006/01/print-council-5000-return-for-every-1.html
When you go to the Print Council site, play this in the background http://www.omidyar.net/group/goodfactory/file/7.53.11110910537/get/crickets.wav
Do the Google News search yourself http://news.google.com/news?ie=UTF-8&oe=UTF-8&q=%22print%20council%22&sa=N&tab=wn
(If it wasn't for WhatTheyThink.com, it would never show up on the Internet... which it finally did a day after I drafted the above; "The Print Council... information about ourselves for ourselves" must be the motto)
http://abcnews.go.com/Business/wireStory?id=2054387
The "digital divide" is social, not demographic. A reminder that income data is easy to find and use but doesn't tell the whole story, and also why Apple "gets it" when others don't.
http://www.adage.com/article.php?article_id=109791
Words never to use in an ad
http://www.businessweek.com/smallbiz/content/jun2006/sb20060607_197154.htm
E-paper and newspaper market article
http://today.reuters.com/news/newsArticle.aspx?type=internetNews&storyID=2006-06-12T150345Z_01_N07428289_RTRUKOC_0_US-BIZFEATURE-NEWSPAPERS-EPAPER.xml
Al Ries has an article on the marketing strategy of small business... and why it's important... and the lessons that can be learned
http://adage.com/article?article_id=109864
Guess what! The Print Council has a new member, Cal Poly. I know, because I was e-mailed a Word file of the press release. When I went to Google News and searched for "print council" I got nothing. When I went to the Print Council site www.theprintcouncil.org (and not www.printcouncil.org) the release was not there. Of course not. But I did go onto the Print Council site and read about Hasbro's first catalog, and the rise of direct mail, and.... wait... no I didn't... I should stop dreaming... We still lose $5000 for every $1 invested or donated into the Print Council efforts http://drjoewebb.blogspot.com/2006/01/print-council-5000-return-for-every-1.html
When you go to the Print Council site, play this in the background http://www.omidyar.net/group/goodfactory/file/7.53.11110910537/get/crickets.wav
Do the Google News search yourself http://news.google.com/news?ie=UTF-8&oe=UTF-8&q=%22print%20council%22&sa=N&tab=wn
(If it wasn't for WhatTheyThink.com, it would never show up on the Internet... which it finally did a day after I drafted the above; "The Print Council... information about ourselves for ourselves" must be the motto)
