Monday, April 17, 2006
This Week's Assigned Reading
Okay, new media deniers, try this one on for size:
The number of online catalogs jumped from 7,440 to 8,903 according to the 2006 edition of "The National Directory of Catalogs"... Online catalogs make up 78% of the 11,438 catalog listings, compared to only 60% last year, with 1,320 available only in online format -- double the 772 online-only catalogs in the previous year.
Deliverability is still a problem for e-mail campaigns. Anyone listening? Hello? Hello? (always aim at your competitor's weakness with something they can't change... hint hint...)
The radio folks have an interesting idea: promoting their media using a different one. Gee, what a concept. And, they chose print!
China has more Internet users than the U.S.? (get this link asap because it expires)
One of the problems with new media is that there are legacy media with all kinds of legal agreements that existed prior to the new media. This was one of the reasons why AOL never became the cross media monster that many had hoped it would become. Instead, it became a cross media amoeba. Ruport Murdoch as no intention of letting that happen to his Fox properties. This story discusses how he's letting broadcast stations share in the new media wealth.
The CEO of Caterpillar writes an interesting editorial in the WSJ about global trade. Perhaps protectionist printers will listen.
Taxpayers are not warming up to e-filing like the IRS wants them to. It's over 50%, but supposedly has to be up to 70% for them to meet their targets. How about charging less. How about less forms and attachments? No doubt a simpler tax law would help. The whole tax collection thing is a mess to begin with, filled with special interests and good ol' loopholes. Loopholes make paper, and more complex tax forms. Better to have an incentive to file electronically. How about the equivalent of "free shipping" which got many of the Internet retailers going? Give people $5 off their taxes for what they would have spent on postage. Give people $1 for each page of their return. Something!
Electronic banking has been growing http://www.pcworld.com/news/article/0,aid,125360,tk,wbxnws,00.asp
I was recently interviewed for the podcast Inside Print Radio http://www.osxfaq.com/radio/print/
The actual podcast can be downloaded with this link http://media25a.libsyn.com/podcasts/insideprintradio/ipr060401.mp3