Saturday, April 29, 2006
New Internet Data, ad:tech, and Other Worthwhile Stuff
While the share of internet users who report positive impacts has grown, the sheer size of
the internet population also continues to increase. Surveys fielded in 2006 show that
internet penetration among adults in the U.S. has hit an all-time high.1 While the
percentage of Americans who say they use the internet has continued to fluctuate slightly,
our latest survey, fielded February 15 – April 6, 2006 shows that fully 73% of
respondents (about 147 million adults) are internet users, up from 66% (about 133 million
adults) in our January 2005 survey. And the share of Americans who have broadband
connections at home has now reached 42% (about 84 million), up from 29% (about 59
million) in January 2005.
As noted recently in our Generations Online report, internet use still varies significantly
across age groups. While 88% of 18-29 year-olds now go online, 84% of 30-49 year-olds,
71% of 50-64 year-olds, and 32% of those age 65 and older say they use the internet. In a
separate survey conducted in Oct-Nov 2004, we found that 87% of 12-17 year-olds use
Among those age 65 and older are the most educated, wealthiest of that cohort.
Car buyers looking more at the web, less at newspapers
Last year, 30 percent of new car buyers visited dealer sites, compared with 35 percent who looked at dealer advertising in local newspapers. In 2001, 17 percent of potential new car customers visited a dealer Web site. "It's a very real possibility that dealers will spend more ad money driving traffic to their Web sites," said Judy George, president of Friedman-Swift, Cincinnati. "As more dealers look at their own numbers and see that only 35 percent of their customers are looking at the newspaper before buying a car, it will change their advertising habits."
Newspapers seeking more Internet revenue; reports of their demise are premature.
ad:tech reports from this week's show in San Francisco... the show not a single printer or printing organization exhibited
Red Herring http://www.redherring.com/Article.aspx?a=16681&hed=ad%3Atech+Rides+the+Bull§or=Industries&subsector=EntertainmentAndMedia#
Advertising Age http://www.adage.com/article?article_id=108871
ad:tech returns to New York November 6-8, 2006. Hint: The speaker proposal form is due May 19 for anyone who wants to make a presentation about winning applications of print and e-media or whatever topic one would think of making. Will someone represent our industry? their own businesses?
Nice article on Xerox in this week's Barrons' -- only subscribers can see or forward it; if anyone needs a working link, send me an e-mail, and I'll forward you a message for 7-day access to the article.
Chew on this one, new media deniers: Skype is up to 100 million users
They must be reading Dr. Joe :) Forbes article "Why the Pump Isn't More Painful."
And I was reminded of a Tax Foundation report that tax collections from oil exceed oil industry profits