Thursday, April 20, 2006
The Media Mix Keeps on Changing
More than half (57.1%) of respondents say the Internet is their primary source for information about products or services they might purchase. Men are more likely than women (61.9% versus 50.3%) to say the Internet is their primary product information source; and usage is near equal for all age segments except respondents 65 years and older, of which fewer than half (41.7%) say the Internet is their primary product information source.
The most striking difference in use of the Internet for product research occurs between income segments. Use of the Internet to gather product information rises dramatically as household income (HHI) increases – going from one-half (50.6%) of respondents reporting HHI less than $35,000 to fully two-thirds (69.2%) of respondents reporting HHI of $75,000 or more.
Merrill Lynch analysts say this is the year that Internet ad dollars exceed magazine ad dollars
http://adage.com/article?article_id=108620 or http://rismedia.com/index.php/article/articleview/14225/1/1/
Morgan Stanley has posted their Global Internet Trends presentation
There is a good summary of XML and JDF events at IPEX online. One of the more interesting hands-on articles I've seen about the subject, also discussing the role of PDF. It mentions issues of open source software as well (of which I am a big fan). One of these is Scribus, the free desktop publishing software.
Gimp is an open source competitor to Photoshop http://www.gimp.org/
Youtube.com was the subject of a USA Today article. Think of it as video blogging.
The story http://www.usatoday.com/tech/news/2006-04-17-youtube-marketers_x.htm
The site www.youtube.com
Direct magazine publishes a letter around Easter and Passover that helps put life in perspective. May none of us ever have to be this courageous.