Tuesday, April 11, 2006
Buyers Tell Printers What They Want, Online Continues to Grow... Not Like Dr. Doom Didn't Warn Anyone... Beware the Killer PDAs
Her latest columns can be accessed at http://www.bostonprintbuyers.com/printtips/index.html
This first paragraph certainly grabs your attention...
"When a magazine's ad pages climb nearly 50% in a year and its paid circulation jumps almost 20%, you don't expect it to get shut down. So when Hachette Filipacchi Media U.S. put a stake through its vibrant Elle Girl last week and called ElleGirl.com the future, the normal rules suddenly seemed, well, old. "
Zenith Optimedia forecasts that Internet advertising will shortly outpace outdoor advertising... and supplies a lot of global advertising data in their release as well.
Business Week discusses the "killer PDAs" that will be hitting the marketplace this year. The "wherever-whenever" world is about to take a big step forward.
Latest trends in e-business and other media. Some quotes :
"Websites are becoming the hub of industrial marketing. The Web is increasingly becoming the hub of manufacturers marketing efforts. In fact, over half of all manufacturers consider their Website to be their most powerful marketing tool.
"Manufacturers consider online marketing more effective than traditional marketing because it makes a measurable impact on their business. Industrial marketers feel online marketing is more effective at producing measurable, business-building, results."
Press release http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-10-2006/0004337012&EDATE=
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