Wednesday, February 08, 2006
Today's Required Reading
Dow Jones online revenue increased $126 million, up a strong 33%. Their print results were painful.
The #1 newspaper in Spain is... free! I had a sales trainer (Dave Rothfeld, Creative Sales + Management, www.csm4tqs.com whose advice helped me build TrendWatch in the 1990s) tell me that "if others are selling it, give it away, if others are giving it away, charge for it" as a way of seeing new opportunities in the marketplace. This Spanish newspaper did!
Think e-paper is a dream? It's closer than you think.
Internet use in Germany