Sunday, December 04, 2005

 

Newspapers, Confused but Learning?

Editor & Publisher article about the issue of readership. In a cross-media world, does the medium matter as long as the content is read? Do we no longer believe in the McLuhan "medium is the message" mantra? Is content king, withstanding the peculiarities of each medium?
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1001571463

When your industry is in trouble, there's nothing like forming a task force to tell you what everyone already knows. Welcome to "Newspaper Next: The Transformation Project" from the American Press Institute. Entrepreneurship changes things, not committees. This reminds me of my Despair.com poster in the office. It's called "Consulting" and the tag line is "If you're not a part of the solution,there's good money to be made in prolonging the problem."
Ad Age story http://adage.com/news.cms?newsId=46983
American Press Institute web site http://www.americanpressinstitute.org/
Their web page describing it http://www.americanpressinstitute.org/n2/
Article from Presstime http://www.americanpressinstitute.org/newspapernext/Presstime_BackTalk_NOV05_web.pdf
Despair.com "Consulting" poster http://www.despair.com/consulting.html

"Generation Y lives online" according to Business Week
http://www.businessweek.com/print/magazine/content/05_50/b3963001.htm?chan=gl
A Business Week reporter gets instruction from a Gen Y about how to do it
http://www.businessweek.com/magazine/content/05_50/b3963019.htm?chan=tc

Comments:
Jeff Jarvis writes about the future of newspapers on his blog:

http://www.buzzmachine.com/index.php/2005/12/05/the-last-presses/
 
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