Friday, November 18, 2005
- In the early days of the Internet, I spoke to a group of circulation directors at a Magazine Publishers of America (then the Magazine Publishers' Association) event about the urgent need to evolve subscription and renewal strategies to embrace the Internet, and e-mail specifically, as a channel. I was nearly escorted off the stage for suggesting print publications make such a move. Some scoffed. "We tried the Internet and it didn't work."
1,900 newspaper jobs lost in 2005. Gosh, could people be reading the Internet sites, blogs, getting podcasts, satellite radio, huh? What I always think is funny about these stories is that many of the same companies that own newspapers have massive investments in broadcast, telecommunications, and new media. But someone just never told the people in the newsroom...... And of course, God forbid any other company lay someone off... it's splattered all over the front page of the business section...
Another newspaper article that has a good overview of the business in Q&A format
Prices going up for flexible packaging