Thursday, November 03, 2005


Still More Articles

It's been really funny watching the circulation scandals unfold in the magazine and newspaper businesses. Now, the Audit Bureau of Circulation is attempting to refocus the discussion from circulation to readership (pass-along copies, such as how many people in a family read the one newspaper or magazine, or how many people see the magazine in a doctor's office [yeah, that June 1980 Reader's Digest is still in my dentist's office, I bet]). Even readership depends on being able to make a single statement with great clarity: "this is the number of magazines that ended up in the hands of paid subscribers." Now is the time for clarity, not a shift in the discussion.

The Pew Internet Survey has new data about teens and their use of the Internet. This time, they cover content creation as part of their survey. "Fully half of all teens and 57% of teens who use the internet could be considered Content Creators. They have created a blog or webpage, posted original artwork, photography, stories or videos online or remixed online content into their own new creations. "

Katrina's effect is still being measured and understood. Credit agency Experian issued a press release indicating what business sectors were hit the hardest.

Voice mail hell is familiar to all of us. Someone got so sick of it they started a web page called "Find a Human" where they collect the best way to get to a person. Whether or not that person can help you or not is a different matter. But it's better than "Your call is important to us... a representative will be with you in.... four... days... and thirty.... seven... minutes... Thank you for your patience..."

NXPowerLite, an inexpensive software that compresses Powerpoint files to reasonable size now has a new version available. They offer a free trial. Saving as a PDF seems to employ many of the same compression schemes, but if you still need a .ppt to be editable by others, earlier versions of this software have been very helpful to me in getting file sizes that get out of hand because of graphics or image editing done withing Powerpoint down to something that won't clog someone's inbox.

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