Thursday, October 27, 2005
Today's Key Articles
Case study why you need multiple media, not just online, and why relying on search for people to find you is dangerous (they can find your competitors, too).
Adobe has listed its program for January's Momentum in Print event
Wall Street Journal is using free trials to get more subscribers to wsj.com (by the way, I heartily recommend wsj.com... I've grown to like it a lot more than the hard copy)
Circulation fraud story
Internet access over power lines is getting much closer
Reuters: "WPP Chief Executive Martin Sorrell warned on Thursday that many of the world's leading media companies are on the verge of panic amid the seismic shifts brought on by the Internet."
Effect of online on offline retail purchase behavior
How circulation and site visits are not the same. The article (from a blog) is a further indication of how lost the magazine business has been in finding a provable revenue model that will attract advertisers... oh yeah, it needs to attract a dependable audience, too. Somehow we keep forgetting that.