Dr Joe's Printing Industry Blog

Tomorrow is Friday, when my usual WhatTheyThink.com column is published. I comment more extensively on the Phoenix Visitors Bureau use of e-brochures and what it means in terms of the future of print, the way print is sold, and how digital printing isn't always the answer. www.whattheythink.com

Case study why you need multiple media, not just online, and why relying on search for people to find you is dangerous (they can find your competitors, too).
http://www.cmomagazine.com/read/columns/ca_100605.html

Adobe has listed its program for January's Momentum in Print event
http://www.adobe.momentuminprint.com/schedule/

Wall Street Journal is using free trials to get more subscribers to wsj.com (by the way, I heartily recommend wsj.com... I've grown to like it a lot more than the hard copy)
http://adage.com/news.cms?newsId=46522

Circulation fraud story
http://adage.com/news.cms?newsId=46505

Internet access over power lines is getting much closer
http://www.wired.com/news/technology/0,1282,69271,00.html

Reuters: "WPP Chief Executive Martin Sorrell warned on Thursday that many of the world's leading media companies are on the verge of panic amid the seismic shifts brought on by the Internet."
http://today.reuters.com/news/NewsArticle.aspx?type=internetNews&story
ID=2005-10-27T135948Z_01_EIC749378_RTRUKOC_0_US-MEDIA-WPP.xml

Effect of online on offline retail purchase behavior
Release: http://www.marketwire.com/mw/release_html_b1?release_id=98455
Report:http://www.cmocouncil.org/Reports_Password_Protected/BITPIPE/RetailFluency.pdf

How circulation and site visits are not the same. The article (from a blog) is a further indication of how lost the magazine business has been in finding a provable revenue model that will attract advertisers... oh yeah, it needs to attract a dependable audience, too. Somehow we keep forgetting that.
http://www.corante.com/rebuildingmedia/archives/2005/10/26/the_
onlinelegacy_user_equivalence_myth.php