Wednesday, October 12, 2005
Even More Assigned Reading
How come no one is beating the drums that hard copy mail gets delivered and e-mail has a really spotty record even for opt-in mailings. This press release from ReturnPath states:
"While an average of 21 percent of emails were blocked or filtered and did not reach consumers’ inboxes across all mailers, the levels of blocking and filtering varied by mailer from a low of 1 percent to a high of 54 percent. On an ISP by ISP basis, the non-delivery rates ranged from a low of 8 percent to a high of 39 percent."
This is not the first time that we've heard about the problems of e-mail delivery. Yet I've never seen a major story about this in a graphic arts publication. When your competitors hand you a weakness on a silver platter, you are supposed to pounce!
ClickZ had a short story about the report http://www.clickz.com/news/article.php/3555486
Apple has introduced the video iPod. iPod is a "platform" that is becoming more and more robust. Watch for it: there are people who have already developed e-book software for it. Thinkfree has software that allows using the iPod to feed Powerpoint files to projectors. More to come...