Monday, October 31, 2005
Articles
Newspaper inserts now have an online equivalent? Gannett's invested in a technology that brings newspaper inserts to web pages in a very interesting way. Will it work? Don't expect a wholesale shift... but it's yet another way of reaching consumers in a media-fragmented market. Rich media doesn't just mean video!
Article http://www.iht.com/articles/2005/10/31/business/ecom.php
Press release http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20051031005314&newsLang=en
"PointRoll Inc. today announced the immediate availability of PaperBoy Local Delivery, the first way for advertisers to reach a nationwide audience with interactive, online display ads incorporating market-specific content. PaperBoy ads can deliver tailored, ever-changing information to 69 percent of the total Internet audience, on Web sites including Yahoo!, USATODAY.com and the 217 local online publications represented by Gannett Co., Inc. (NYSE: GCI), Knight-Ridder, Inc. (NYSE: KRI), the Tribune Company (NYSE: TRB), and the Real Cities Network. "
For those unfamiliar with Real Cities Network: http://www.realcitiesnetwork.com/
An easy-to-access source about direct mail trend reports is at http://www.upu.int/news_centre/en/papers_postal_sector.shtml
Okay, this is a press release, but it's interesting nonetheless. A few characteristics are common among the most successful printers, but among them is specializing in a market segment. This company does, and built an Internet front-end to service the real estate industry.
http://www.prweb.com/releases/2005/11/prweb304389.php
Ford is offering "mobile office" technology in its new pickups, offering dealer-installed Windows computers as an option in their F-series pickups.
http://www.freep.com/news/statewire/sw123441_20051031.htm
San Jose magazine now offering a digital edition using RealRead technology (PDF-based)
Press release: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-03-2005/0004158189&EDATE=
RealRead site: http://www.realread.com/
San Jose magazine website, where you can look at their digital publication: http://www.sanjosemagazine.com/
Direct mail growth (trying to get more details from DMA)
http://www.the-dma.org/cgi/disppressrelease?article=704
B2B marketers using more e-media (please watch for update; I asked for more details as well)
http://www.the-dma.org/cgi/dispnewsstand?article=4145
Article http://www.iht.com/articles/2005/10/31/business/ecom.php
Press release http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20051031005314&newsLang=en
"PointRoll Inc. today announced the immediate availability of PaperBoy Local Delivery, the first way for advertisers to reach a nationwide audience with interactive, online display ads incorporating market-specific content. PaperBoy ads can deliver tailored, ever-changing information to 69 percent of the total Internet audience, on Web sites including Yahoo!, USATODAY.com and the 217 local online publications represented by Gannett Co., Inc. (NYSE: GCI), Knight-Ridder, Inc. (NYSE: KRI), the Tribune Company (NYSE: TRB), and the Real Cities Network. "
For those unfamiliar with Real Cities Network: http://www.realcitiesnetwork.com/
An easy-to-access source about direct mail trend reports is at http://www.upu.int/news_centre/en/papers_postal_sector.shtml
Okay, this is a press release, but it's interesting nonetheless. A few characteristics are common among the most successful printers, but among them is specializing in a market segment. This company does, and built an Internet front-end to service the real estate industry.
http://www.prweb.com/releases/2005/11/prweb304389.php
Ford is offering "mobile office" technology in its new pickups, offering dealer-installed Windows computers as an option in their F-series pickups.
http://www.freep.com/news/statewire/sw123441_20051031.htm
San Jose magazine now offering a digital edition using RealRead technology (PDF-based)
Press release: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-03-2005/0004158189&EDATE=
RealRead site: http://www.realread.com/
San Jose magazine website, where you can look at their digital publication: http://www.sanjosemagazine.com/
Direct mail growth (trying to get more details from DMA)
http://www.the-dma.org/cgi/disppressrelease?article=704
B2B marketers using more e-media (please watch for update; I asked for more details as well)
http://www.the-dma.org/cgi/dispnewsstand?article=4145
