Monday, October 31, 2005



Newspaper inserts now have an online equivalent? Gannett's invested in a technology that brings newspaper inserts to web pages in a very interesting way. Will it work? Don't expect a wholesale shift... but it's yet another way of reaching consumers in a media-fragmented market. Rich media doesn't just mean video!
Press release
"PointRoll Inc. today announced the immediate availability of PaperBoy Local Delivery, the first way for advertisers to reach a nationwide audience with interactive, online display ads incorporating market-specific content. PaperBoy ads can deliver tailored, ever-changing information to 69 percent of the total Internet audience, on Web sites including Yahoo!, and the 217 local online publications represented by Gannett Co., Inc. (NYSE: GCI), Knight-Ridder, Inc. (NYSE: KRI), the Tribune Company (NYSE: TRB), and the Real Cities Network. "
For those unfamiliar with Real Cities Network:

An easy-to-access source about direct mail trend reports is at

Okay, this is a press release, but it's interesting nonetheless. A few characteristics are common among the most successful printers, but among them is specializing in a market segment. This company does, and built an Internet front-end to service the real estate industry.

Ford is offering "mobile office" technology in its new pickups, offering dealer-installed Windows computers as an option in their F-series pickups.

San Jose magazine now offering a digital edition using RealRead technology (PDF-based)
Press release:
RealRead site:
San Jose magazine website, where you can look at their digital publication:

Direct mail growth (trying to get more details from DMA)

B2B marketers using more e-media (please watch for update; I asked for more details as well)

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