Wednesday, October 12, 2005


Advertising and Casablanca

Two stories about magazines today sent my mind immediately to that immortal scene in Casablanca. But first, the links:

Advertising Age has a story "65% of Readers Believe Magazines Sell Editorial Plugs" with the subtitle "Study Finds Widespread Cynicism about Editorial Integrity"

Publishers Information Bureau released September data, claiming in its headline that this was great. Sure, look at the table a few links inside: pages up 1.9% for the year (real GDP is up 3.5%, though) and September pages were down -0.8%. The revenues they report are rate card revenues, which would be like Wal-Mart reporting its sales at list price.

And now, back to our movie:

An angry murmur starts among the crowd. People get up and begin to leave. Rick comes quickly up to Renault.
Rick: How can you close me up? On what grounds?
Renault: I am shocked, shocked to find that gambling is going on in here!
The display of nerve leaves Rick at a loss. The croupier comes out of the gambling room and up to Renault.
Croupier: Your winnings, sir.
Renault: Oh. Thank you very much.

(Hear the scene at

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