Wednesday, October 19, 2005
Adobe Running a Print Event? ... and Other Neat Stuff
Some of their plans can be inferred from their paid sponsorhip document http://blogs.adobe.com/notesfrommnr/Adobe%20Momentum%20in%20Print%20Sponsorship%20Details.pdf
I was thinking about Adobe's show and it made me think about how for all intents and purposes, Seybold San Francisco is gone. If I could go back in time to a trade show, I think I'd like to go back to Seybold 1997. The Internet was on the verge of exploding and I was finally understanding it. It was exciting to be there.
Good for Adobe to grab this opportunity while others are just standing around or sitting on their hands.
Advertising Age has a good commentary "Pondering the Role of the Printed Page." http://adage.com/news.cms?newsId=46435
There should be some pondering going on at The New York Times -- their financial report was quite bad as far as traditional media goes. http://www.marketwatch.com/news/story.asp?tool=1&guid=%7BE972F099-AECE-4CFD-B292-8BD49BB47638%7D&siteid=bigcharts&dist=bigcharts& . This was interesting "Online revenue was again strong for New York Times Co., as it has been throughout the newspaper industry. The News Media Group's Internet properties saw revenue jump 30.5% from the same quarter last year, while About.com's revenue rose about 67%." ... as well as the comment that the smaller papers they own are doing better than their big metros. Gee, that's not a surprise. People can get national and global news with a few mouse clicks. The local stuff is still elusive on the 'net. I can't find any mention of how much commercial printing they're doing, since they made such a big deal about getting into it a few months ago. Commercial printing done by newspapers is not a big deal: it's been going on for more than a century. For a long time, the only typesetting equipment and the only printing equipment of note in a town would be the town newspaper. It's an old trend that ebbs and flows, and it's about $4billion or so annually (less than 5% of the commercial printing business).
E-paper news from Siemens http://www.siemens.com/index.jsp?sdc_p=fmls5uo1319379ni1083537pcz3&sdc_bcpath=1026937.s_5%2C&sdc_sid=27636253486&
Corporate blogging still growing http://www.internetnews.com/ent-news/article.php/3556606
San Francisco Chronicle discusses eBay's purchase of Skype and how buyers and sellers can now talk over the Internet. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/09/19/BUGBPEO73P1.DTL&hw=internet+companies&sn=002&sc=734
In an independent but related story, the Palm Beach Post is allowing on-line classified ad readers to "click to call" advertisers. http://www.clickz.com/news/article.php/3557236
Some folks don't believe me when I talk about senior citizens being the "wealthiest, most educated, healthiest of their age in the history of the world" and then I connect that to their growing use of e-communications, beyond initial expectations. Here's a Business Week article called "Attack of the Gaming Grannies" with the sub-head "Older people make up a sizable, though often overlooked, segment of the video-gaming market. And they're just as quick on the trigger as teens." Anyone counting on "oldsters" for the preservation of print media should really think twice. One of the real drivers for them is digital photography and leisure travel arrangements... and IMing with grandchildren doesn't hurt either.
Advertising Age article on the size and forecast of the direct marketing business http://adage.com/news.cms?newsId=46436
DMA's quarterly report press release is at http://www.the-dma.org/cgi/dispannouncements?article=376 and the report can be downloaded at http://www.the-dma.org/qbr/QBR_Q3_2005.pdf
The Federal Reserve issued their Beige Book which indicated that the economy weathered the hurricanes better than expected. Greenspan spoke about how in his 18 years as head of the Fed he has been continuously amazed at the "resiliency" of the economy. Despite our various problems with regulation and economic ignorance in politics and other areas, we are among the free-est economies in the world. When money is free to move, it creates that resilience. There is nothing in the Beige Book to imply that the Fed's rate increases will stop. Hurricane Greenspan will end on January 31. But don't hold your hopes out that the rate increases will stop when he leaves. They're intent on putting us on the verge of recession, and will overtighten.