Tuesday, September 20, 2005


The Top Secret Big Multiclient Report Finally Becomes Public

Last year we worked on a rather huge multiclient study, "Blueprint for the Future," that forecasted the commercial printing business from 2005 through to 2015. It was quite a project, the largest I had ever worked on, especially notable because it did not include a field survey as all of the previous multiclients since 1987. This was a very different project.

We had a small group of sponsors, as was intended, and it appears that they were quite pleased. This was a rare opportunity to investigate all kinds of technologies and trends that will shape our business for years and decades to come. The identities of the sponsor companies is confidential, as was this project, until all of the presentations and followups with our sponsors was completed. Now, almost four months after completion, we can finally announce what we did.

It was particularly gratifying to have some other consultants and writers work with us.
It's a fine piece of work. Sponsors tell us they find something new to think about in it constantly. That was the idea. Making people think is our primary job. Getting the accurate, appropriate, and timely facts and insights in critical to that.

The press release about the project is at http://www.prweb.com/releases/2005/9/prweb279025.php

For more information, contact Vince Naselli directly at blueprint@sfminc.com or 1-732-568-0316

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