Wednesday, August 03, 2005
Consumer Magazines and Their Web Sites
The Internation Federation of the Periodical Press has a free report that discusses magazines and their web sites. Among the findings, which demonstrate how new media is becoming more entrenched in publishing businesses and becoming profitable:
- Fifty-four percent (54%) of those websites submitted are already profitable, compared with just 26% of those in the 2003 survey.
- ...only 33% fear weak returns, compared to 60% in 2003
- ...55% have increased their online investment in the past 12 months
