Tuesday, August 16, 2005
Articles 8/16/2005
McGraw-Hill Higher Education and Zinio Offer High-Tech, Lower-Cost ebooks to College Students
http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/08-15-2005/0004088486&EDATE=
A reminder that the media mix shift is not all electronic: public relations has been booming for years. The need to get undivided consumer attention has resulted in greater use of event marketing. This article is about use in promotions by computer game makers.
http://adage.com/news.cms?newsId=45808
http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/08-15-2005/0004088486&EDATE=
A reminder that the media mix shift is not all electronic: public relations has been booming for years. The need to get undivided consumer attention has resulted in greater use of event marketing. This article is about use in promotions by computer game makers.
http://adage.com/news.cms?newsId=45808
