Thursday, July 21, 2005
One problem: it's addressed to me at the business I sold more than four years ago. Was it worth it? Could it have missed its target using a static piece for less money? Does the extra cost of personalization get paid for by increased response? I don't know if anyone has the definitive answer to these questions. Though I wonder; if it was as good as people claim it is, I would see more of these kinds of mailings, and more of the equipment capable of doing it would be being sold.
I still have not receieved a 1:1 piece that is not a credit card statement or affinity program statement that is accurate, ever.