Monday, July 11, 2005
Just What We Need: E-Mail Prices Getting Lower
Take the data with a grain of salt: these are list prices. Just like magazine space rates, on which the Publishers Information Bureau data are based, everything is negotiable for the right situations.
Effectiveness of e-mail has stabilized, and deliverability is getting better. From the data I've seen, they can even lower their prices should competition with other media get more intense.