Monday, July 11, 2005


Just What We Need: E-Mail Prices Getting Lower

Though the e-mail prices look high (almost $300/M) it must be remembered that they're no postage cost, and no printing costs. For first class, postage alone is $370/M, so e-mailing starts with a big advantage right there. E-mail has no paper costs; costs are only incurred by the receiver if they choose to print it.

Take the data with a grain of salt: these are list prices. Just like magazine space rates, on which the Publishers Information Bureau data are based, everything is negotiable for the right situations.

Effectiveness of e-mail has stabilized, and deliverability is getting better. From the data I've seen, they can even lower their prices should competition with other media get more intense.

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