Friday, July 29, 2005
Merrill Lynch says a "media malaise" has descended upon traditional advertising, and says there is a lot of downside risk
Print media buyer news
TV Guide, the latest e-media victim, cuts circulation by two-thirds, changes format
Text messaging catching on across all age groups
Record number of teens online
Shortage of online journalists?
Whitewash? Trade association American Business Media trumpets ad revenue growth, but you can't find news about the decline in ad pages in their release. It always pays to look at the data and decide for yourself. No one is helped by putting a smiley face on stuff when they can see a bump under the rug where the real situation has been swept.
The release: http://www.americanbusinessmedia.com/abm/NewsBot.asp?MODE=VIEW&ID=108&SnID=739704673
The data: http://americanbusinessmedia.com/images/abm/pdfs/resources/BIN/BIN_MAY_2005.pdf
Yahoo! as the next media giant