Sunday, July 10, 2005
Articles of Interest
I’ve been catching up on my reading... here are the most interesting stories I’ve found from the last two weeks:
FCC reports broadband connections in 2004 went up by 34%
Full report, including press release and statistics: http://www.fcc.gov/Bureaus/Common_Carrier/Reports/FCC-State_Link/IAD/hspd0705.pdf
The Direct Marketing Association issued its report about media integration (cross media, multichannel marketing, whatever else you want to call it)
Press release: http://www.the-dma.org/cgi/dispannouncements?article=328
Advertisers looking for new ways to reach their target markets
Article: http://www.usatoday.com/money/advertising/adtrack/2005-06-19-cannes-box_x.htm
Newspaper readers shifting to the Internet
Article: http://www.adage.com/news.cms?newsId=45413
Why can’t marketing and sales departments get along?
Article: http://www.cmomagazine.com/read/070105/culture_crash.html
Bigfoot Interactive e-mail delivery report
Press release: http://www.bigfootinteractive.com/site/pressroom/press_releases/pr2005/pr-06-27-05.htm
FCC reports broadband connections in 2004 went up by 34%
Full report, including press release and statistics: http://www.fcc.gov/Bureaus/Common_Carrier/Reports/FCC-State_Link/IAD/hspd0705.pdf
The Direct Marketing Association issued its report about media integration (cross media, multichannel marketing, whatever else you want to call it)
Press release: http://www.the-dma.org/cgi/dispannouncements?article=328
Advertisers looking for new ways to reach their target markets
Article: http://www.usatoday.com/money/advertising/adtrack/2005-06-19-cannes-box_x.htm
Newspaper readers shifting to the Internet
Article: http://www.adage.com/news.cms?newsId=45413
Why can’t marketing and sales departments get along?
Article: http://www.cmomagazine.com/read/070105/culture_crash.html
Bigfoot Interactive e-mail delivery report
Press release: http://www.bigfootinteractive.com/site/pressroom/press_releases/pr2005/pr-06-27-05.htm
