Thursday, June 02, 2005
Calcubation Strikes Again: In 2052 There Will Be More Books Published Than Readers
Two takeaway thoughts here: 1) lulu.com is looking for "respect" and they will get it as on-demand publishing grows to be a significant market, and 2) the fact that lulu.com and other on-demand publishing are not tracked by traditional 'scorekeeping' of market size is a reminder that hard market data come AFTER the market has been established.
Like I used to remind clients, "You want hard data? Then give me an old, large, and declining market, and you can have all of the hard data you want."
Sure the release is another example of "calcubation," spending too much time alone playing with one's calculator, but it's done tongue-in-cheek, and it makes its point.