Sunday, April 10, 2005
Who Needs Faster Broadband? The Economic Foundation of B2B Publishing is Already Showing Cracks
Are B2B magazines dead? No. But they've just applied to be in an assisted living facility. They have years ahead of them, but they have to adapt to their new surroundings, which are obviously littered with numerous digital formats, some of which have dubious revenue streams, if any. The foundations of the publishing business are being undermined every day. New publishing businesses that start from scratch and don't have to undo fixed cost legacies are probably in a better position than the old guard as a new publishing business with a new economic structure, emerges.